Vintage matchbooks featuring Billy Rose’s ‘DIAMOND HORSESHOE’ nightclub; located at NYC’s Times Square, on 46th Street, West of Broadway.. Billy Rose was a famous songwriter, theatre owner, and longtime Burlesque impresario.. He opened the 'DIAMOND HORSESHOE' in 1938, and remained in operation ‘til 1951..

Vintage matchbooks featuring Billy Rose’s ‘DIAMOND HORSESHOE’ nightclub; located at NYC’s Times Square, on 46th Street, West of Broadway.. Billy Rose was a famous songwriter, theatre owner, and longtime Burlesque impresario.. He opened the 'DIAMOND HORSESHOE' in 1938, and remained in operation ‘til 1951..

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